Do you think your organization's online (blogs, digital publications, podcasts, videos) presence in terms of media coverage is good enough?

Do you think your organization's offline (newspapers, magazines, TV, and radio) presence in terms of media coverage is good enough?

Do you think your target audience know about your organization's selling point?

Do you think your organization is close enough with your public?

Do you think your organization's already has an effective PR strategies?

Have you work on PR campaign before?

Have your work on digital campaign before?

Do you think your organization's digital presences (social media) is good enough?

Do you think your organization's digital presences (website) is good enough?

Do you know how to develop fact sheets and messages?

Do you know how to create a good press kit (press release, etc)?

Do you think your organization's has a good relationship with media?

Have you ever made an event for media people?

Do you think your organization's has a good image and reputations?

Do you think your organization's has a crisis planning management to hanndle any potential crisis in the future?

Attend industry events and trade shows.

Engage with writers, editors, bloggers, and analysts on social media.

Maintain a dynamic database of media contacts and bloggers.

Monitor placements and mentions of the brand and organization leaders.

Network offline with customers, prospects, and peers.

Pitch feature story ideas to priority media contacts.

Publish press release.

Pursue editorial opportunities in traditional media outlets.

Secure guest article and blog opportunities.

Submit for speaking engagements and industry awards.