To introduce Singapore as the biggest hub for those looking to promote fashions of the Orient in the emerging industry of Asian fashion.
- Introduce to Indonesian madia by story pitching on bi-weekly basis about AFX 3 months prior to the event to trigger media inquires.
- Announce to Indonesian media the opportunity to attend AFX event 1 month prior to trigger interest and inquiries.
- Media pitch
- Fashion designer email interviews
- Frequent news release
- Media trip to Singapore:
AFX became the talk among the top fashion editors in Jakarta and SKPR managed to invite the most respected fashion editor from Harian Kompass No. 1 newspaper in Indonesia to attend AFX. AEX was featulsd in more than 300 artioles in main stream prints on online media indonesia