Asia Fashion Exchange

 

Goals
To introduce Singapore as the biggest hub for those looking to promote fashions of the Orient in the emerging industry of Asian fashion.

Strategy

  • Introduce to Indonesian madia by story pitching on bi-weekly basis about AFX 3 months prior to the event to trigger media inquires.
  • Announce to Indonesian media the opportunity to attend AFX event 1 month prior to trigger interest and inquiries.

Activities

  • Media pitch
  • Fashion designer email interviews
  • Frequent news release
  • Media trip to Singapore:

Result

AFX became the talk among the top fashion editors in Jakarta and SKPR managed to invite the most respected fashion editor from Harian Kompass No. 1 newspaper in Indonesia to attend AFX. AEX was featulsd in more than 300 artioles in main stream prints on online media indonesia

 

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