• February 17, 2017

    Internet – The Beginning of Digital PR

    You know, when we go to a supermarket in Indonesia, sometimes we have a problem with choosing a product because one type of products has so many brands. Shampoo product in one supermarket has 50+ different brands (or maybe more?). Because of this, the competition between brands is getting higher too. And this thing makes me wonder:

     “How the company differ their product from other products?”

    That is why, many companies and organizations start using PR services. As the companies grow bigger and have so many public they have to handle and manage, the image and reputation of the company become extremely important. Each brand should have some uniqueness and should be able to differentiate themselves from other brands. That is one reason why PR roles is getting more crucial. The bigger your companies grow, the more they need PR to maintain their image and reputation.

    But, as the world changes, PR is changing too. PR is dynamic, PR can changes anytime. In this digital era, traditional PR is not too effective anymore. We can call it out-of-date. WHY??? Because nowadays, people, are desperately crazy about getting their hands on handphone and the internet. We don’t have to walk for 2 blocks to talk and see our friends but we just need one click on social media. It is so amazing, right? The Internet is such a wonderful tool for education, work, information, and play that sometimes we wonder how we survived before this. By 2014, 46,1% population in this world are internet users and this number is still growing every year.

    “That is why Digital PR is going to be the future PR to adapt with today’s digital environment.”

    Digital PR is most likely about online presence and who’s not online today? Almost everyone is online right now. As a Public Relations student in this era, I really aware about the importance of digital PR. Digital PR can be a perfect tools to reach a more suitable target audience from a digitally environment. From what I have learnt, if you can make the right content for digital PR, you can construct the public perception and change the public opinion about your companies or organizations.

    Hnow the world and people changing in the future, PR is going to change as much as the world and the people. But for now, I think digital PR is the right tools and the most effective ones to approach the public. So what are you waiting for? Let’s go digital!

    By: Laurensia

    Sources :

    http://www.toprankblog.com/2015/07/content-marketing-pr-imperative/

    http://www.socialmediatoday.com/content/what-digital-pr

    http://www.internetlivestats.com/internet-users/

  • February 13, 2017

    Hal – Hal Yang Harus diperhatikan oleh Karyawan Pengguna Sosial Media

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    Jejaring sosial menjadi suatu hal yang tidak dapat terlepas dari masyarakat belakangan ini. Kemudahan mengakses sosial media melalui ponsel malah membuatnya menjadi candu. Hal ini tentu memiliki pengaruh besar terhadap kerja para karyawan di suatu perusahaan. Berikut adalah beberapa hal yang harus diperhatikan ketika Anda adalah seorang karyawan yang aktif menggunakan sosial media.
    1. Produktivitas
    Menggunakan sosial media di lingkungan kerja bukan merupakan suatu larangan. Akan tetapi, hal ini juga harus diseimbangkan dengan produktivitas Anda sebagai seorang karyawan.

    2. Rahasia perusahaan
    Hal-hal yang menjadi rahasia perusahaan bukanlah suatu topik yang pantas untuk dibicarakan di sosial media Anda. Sehingga apapun yang berhubungan dengan rahasia perusahaan, sebaiknya disimpan baik-baik dalam ingatan Anda.

    3. Bahasa Formal
    Ketika berada di lingkungan tempat kerja, sudah selayaknya Anda menggunakan bahasa yang baku. Namun begitu, seringkali karyawan melupakan bagaimana caranya berkomunikasi dengan bahasa yang baku dan malah menggunakan bahasa yang biasa mereka gunakan di sosial media. Hal ini sangat tidak dibenarkan.

    4. Komunikasi Antar Karyawan
    Waktu senggang adalah waktu terbaik untuk menggunakan sosial media Anda di tempat kerja. Tetapi, jangan sampai Anda mengabaikan rekan sejawat Anda. Ajak mereka berinteraksi dan jangan terpaku pada sosial media Anda.